Sony Ericsson Xperia Active Billabong has just announced today after when Sony Ericsson joined hand with Billabong, an extreme sports brand. The people who will buy this handset will feel themselves close to the fans of well known Asutralian clothing and gear company.
“The partnership is an expansion of our long term relationship with Sony and an extension of an Asia Pacific alliance developed with Sony Ericsson in 2011. Our customers are very tech savvy and their top interests include music, photography, social media and, of course, action sports. The first to benefit will be the athletes at our major international events who will be testing the Xperia active device in conditions as diverse as the snowfields in Austria, surfing the big waves of Tahiti and even skateboarding in Singapore,Scott Wallace, Billabong’s International VP of Strategic Partnerships and New Media.