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Shopping through Smartphones without a Credit Card – An Exciting Experience

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shopping through smartphoneSmartphones have become ubiquitous today. Moreover the number of their users is increasing constantly. In fact, smartphones have become more of a necessity than luxury. Big companies like Apple and Samsung have understood this fact and has adopted a strategy to keep updating their products from time to time, so that they become more and more appealing to the public. Thus new and advanced smartphones are constantly being available in the market. In turn, public too is responding positively to this surge of smartphones by buying them, no matter whatever their cost is.

Surveys and studies done recently have found that over 3 million people in Switzerland, which is nearly half of the entire population of the country, own smartphones. When a survey regarding age limit was done, it was found that the number of people under 30 years of age owning a smartphone is over 805. And this type of responsiveness about the advantages of smartphones and its ownership is more or less similar everywhere in Europe. This marks the importance of a smartphone in reaching out to people.

Huge Usage of Apps

The foremost reason behind the popularity of smartphones is the convenience which their software operating systems offer. iOS and Android have created app stores where people can download and install apps quickly, easily and economically (sometimes even for free). Today most companies offer apps that make shopping easier and fun for consumers. This has eliminated the need of visiting the website. Again there are researches available which show that each owner of a smartphone has more than 30 apps in his phone, on an average. Out of these, about 10 apps are used many times in a month. This can be a golden opportunity for companies selling digital goods provided they should know and understand the importance of this statistic. A surge of evolution has arrived in the consumer market and companies should take advantage of it.

Hesitation of Consumers about Purchase through Smartphones

Here is one more interesting statistical observation – nearly all of the smartphone users have searched for a service or product they want on their smartphone at least once. But this search doesn’t end up in any actual purchase in more than 50% of the cases, which is shocking. This might be because these people are not comfortable enough while navigating through a website via their smartphones. Because of this, these people have been found to purchase goods afterwards through their computer. This should be considered as a major barrier for their business by the companies while reaching consumers. Companies should take appropriate steps to develop trust amongst people to ensure their safety regarding online purchase through smartphones. This is possible only if these brands strive to enhance the experience of consumers when they navigate through a website and make a purchase. Here convenience is the also a key factor and can develop a positive feeling in consumers’ minds.

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PostFinance and Digital Merchandise

What is digital merchandise? All those soundtracks, music albums, e-books etc which can be bought online comes under digital merchandise. PostFinance has set an ideal example for several companies which are presently in the business of selling digital merchandise. It has proved that selling digital items is not at all difficult when you make it convenient. PostFinance is an app that has developed trust and confidence in consumers by meeting their banking requirements. At present, 0.5 million downloads have been completed of the app which clearly reveals its huge success in a country with a population of 7 million. PostFinance has realized the importance of staying up-to-date to keep the interest of the people kindled. This is the reason for which it has gone slightly out of the way by conquering greater grounds by increasing its product range from giving its primary service of classic banking.

The basic reason behind the popularity of PostFinance is no requirement of a credit card.  It has proved that shopping without a credit card is possible and is in fact convenient. Above that, the application offers safety, and both Android and Apple consumers can use it.

The Magic Working of PostFinance

The method of working of PostFinance is quite simple, rather like a magic! You have to just download and install the PostFinance app in your smartphone and you can purchase credit through the PostFinance bank account. Once you buy credit, you will receive a code which can be used when you check out a product.

This is an amazing process of shopping and is extremely convenient. And that is the main reason of the huge number of downloads which are increasing every day. Though financial institutions have evolved a lot during the last ten years, PostFinance has shown just a glimpse of the fact that there is still a scope for improvement in giving a greater experience to shoppers, with just a little innovation. PostFinance was dealing with only iTunes to start with, but now it offers a whole lot of goods to give some more variety to consumers.

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